Shantanu & Nikhil’s Online Reputation Management and Digital PR including Social Media properties and promotion is handled at Griphin by a team known for it’s experience in the field of lifestyle and fashion.
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Social / Digital Media
An ad campaign for the NRI audience was kicked-off on the ‘Times’ network for 10 days leading to live streaming of the shows to the international audience. The show received unprecedented exposure for a debut event.
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India’s first cross-blogging contest was organized by Griphin for Tommy Hilfiger’s Shoe Launch. Participants were asked to follow a trail of hints to find their way through posts about the launch on the chain of blogs, back to the starting point. Winner’s were given the latest shoes from the collection.
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This break-through digital-advertising and marketing campaign for Dream11.com took the start-up to a ‘Red Herring Global Top 100′ category in less than a year. Griphin focused on affordable banner advertising and high CTRs (click-through rates).
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